Would you ask someone to marry you on a first date? Unlikely and extremely risky. Going straight into a lead conversion campaign is the equivalent of this. A highly effective marketing strategy will take your audience through a journey of learning about your business (this is where you focus on reach in your marketing strategy). You then build trust with your audiences (the engagement stage) and only then do you ask for the sale (conversion stage). This approach to marketing is often referred to as the 'customer journey' or 'sales funnel'. By taking the time to nurture your audience and build trust with them, you are more likely to see success in the conversion stage. This is because they are more likely to feel comfortable making a purchase or taking the desired action when they have a good understanding of your business and feel like they know you. So, while it may be tempting to try and close the deal on the first interaction, it is usually more effective to take a more gradual approach. This way, you can build a strong foundation for a long-term relationship with your audience, rather than just trying to get a quick sale.If you are looking for a digital marketing agency to help you grow and nurture your audience, have a constant supply of qualified leads delivered straight to your inbox.