As business owners, we understand the need to either invest time or money or both, in marketing our businesses. Having an excellent product or service and great customer service, is irrelevant, if nobody knows about your business or they can’t find your business online.   Most business owners realise, that being online is imperative and may start off by investing in a professional website, which is good place to start, The challenge is, that your website is one of millions vying for potential customers on the web and getting to Google’s first page of search results, is almost impossible, for most businesses. Search engine optimization (SEO) is crucial for your website’s Google rankings but SEO does take a long time to build and to get Google’s algorithms, to start serving your website on its first page of search results.   This is where Google Ads plays a crucial role, in getting traffic to your website. What we LOVE about Google Ads, is that you only pay, when people click through to your website. A well setup Google Ads campaign, will ensure that you are bidding on the relevant keywords, to drive the right traffic to your website.   What makes up a well structured Google Ads search campaign? 1. You need to do your keyword research and ensure you are bidding on the most relevant keywords for your objectives 2. A well thought out list of negative keywords, ensures that you are not wasting money on irrelevant clicks to your website 3. Ad sets and keywords must be setup to match the users search intent e.g., don’t serve an ad referring to dog products in your pet store, when the user is searching for cat food 4. Ensure that your landing page is relevant, again let’s use a pet store as an example, if I search for cat food, take me to a landing page that is about cat food and not fish food 5. Setup all your ad extensions and call outs, it is worth the extra time taken to set up your campaign 6. TEST, TEST, TEST your ad copy headings and descriptions, to see what gets you the best results 7. The GOLDEN RULE; is to make sure your ad and landing page are RELEVANT to your user and where they are in their buying journey If there’s only one platform your business can afford to invest its marketing spend on, then Google Ads would be the first choice in 99% of businesses. Make sure your business is leveraging the massive reach that Google is able to offer.